The Black Dot Journey
The past 25 years have been very exciting for us. We have seen tremendous growth as an organization and the foundations we have laid are strong enough to lead us well into the future. From humble beginnings as a traditional advertising firm, we have been at the battle front as the world continues to evolve and we have not stopped moving with it.
2016 was our crowning glory as we introduced The Hub, a world class workplace offering integrated marketing services in Public Relations with Stimuli PR, Corporate Branding with Brandwise, Research and Media with Intrepid and Creative genius with Black Dot.
With all of this success, we know that we cannot rest on laurels and 2017 promises to be an even bigger year for us. The world has gone digital and so have we. We are leading the charge towards digital innovation and you can read more about the revolution here.
The Need for a Marketing Agency
It is increasingly difficult for organizations to stay responsive to dynamic consumer needs while focusing on executing their core business. The demands placed on the organizations finite resources of time and human capital are too great to be fulfilled effectively. This realization has given rise to an organization’s most important partner – the Marketing Agency.
Traditionally, marketing agencies were simply intermediaries between client and customer. In today’s environment, they have the much larger responsibility of understanding the intricate needs of the consumer, decipher this information and help the client create long lasting value for the consumers. The agency today must be a thinking organisation capable of looking ahead of the landscape and anticipate the future needs of the consumer in order to optimize their service offering.
A Perspective of the Zambian Market Space
Zambia has been consistently ranked among the fastest growing economies in the world. With this continuous boom in the economy, both new and old organisations have enhanced their marketing efforts in order to get the share of the pie and maximize returns on invested capital. It is not a surprise to see the cluster of billboards along highways and streets all vying for the consumer’s attention.
Furthermore, the competitive landscape continues to be a constant challenge for both new and old players in this industry. The low barriers of entry have made much easier for aspiring ad-agencies to make a mark in this high risk; high reward environment. Regardless of the prevailing conditions, we stand as the best marketing agency and continue to lead the innovation and development of this young industry.
How We “Leave a Mark”
Our distinct approach to the work we do ensures that we provide maximum value for both ourselves and the client. We begin by understanding fully the client’s objectives and the conditions prevailing in their environment. In order to do this, we take the time to build long term relationships with clients and partner with them through the most challenging stages of their business cycle.
It has been said that the only constant is change; but at Black Dot Media, the only constant is innovation. Since our inception, we have challenged conventional thinking and disrupted old methods by constantly creating work that inspires and improves the lives of people. Even today, you can expect that we will push the boundary of creativity leave a lasting mark on the minds and hearts of consumers for years to come.
At the heart of our business is our ability to take care of our most important clients and ensure their best interests are met. We understand that our success is ultimately because of the few out there that are willing to entrust us with their businesses for the long-haul. Our team is willing to forego a few nights of sleep to make sure you rest easy knowing that you are taken care of.
All in all, we have seen a lot in our 25 year journey and we are convinced that there has never been a better time to reap the rewards of good marketing. We are ready to partner with you on your mission to conquer the world ahead by telling your story in the best way possible.
To find out how we can help you, email info@www.blackdot.co.zm or call us on +260 211 292351/294255. We look forward to helping you take your business to the next level.
