Zambia Institute of Marketing Best Ad Agency in Zambia 2018
Zambia Institute of Marketing Best Ad Agency in Zambia 2018
December 13, 2018
Why is Digital Marketing so Important for Business in 2019? [Infographic]
April 8, 2019

5 Digital Marketing Trends That Will Explode Your Brand Awareness in 2019

Brand Awareness in 2019

1. Relevancy wins the war

In 2019 relevancy will win the war. If you want to increase your profit this year, it isn’t about creating more leads, it’s about building greater intimacy and relevance with the leads you have, so you provide the right solution, to the right people, at the right time.

2. Attention is the new currency

If you’re not capturing (the right) attention in 2019, you lose your ability to compete without spending massive amounts of money on advertising and other online marketing.

3. One platform is not enough

If you think dominating a single platform is enough, think again.
Your leads on Facebook are not on YouTube, and those on YouTube are different to those reading our posts. As such, the key to your success is to repurpose your content across multiple (relevant) platforms.

4. Your marketing funnel has evolved

You cannot build a single marketing funnel that takes your audience through a predefined step-by-step process anymore. They are onto you. They have been in dozens of marketing funnels like this already.

5. Focus on the invisible ROI

It used to be enough to focus your ad spend on lead generation and sales, but not anymore. My clients who see the greatest success are those who focus a large amount of their ad spend on brand awareness.

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